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Car Pricing Secrets Watertown WI

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Ewalds Hartford Ford Lincoln
(262) 673-9400
5788 State Road 60
Hartford, WI
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Truck Dealers,Used Car Dealers,Auto Dealers

Gustman Automotive Group
(715) 735-7483
3415 Gallagher Road
Marinette, WI
Services
SUV Repair,Auto Dealers

Don Johnson Hayward Motors Inc
(715) 634-4848
15570 Us Highway 63
Hayward, WI
Services
Radiator Repair,Truck Service Station,Tune up Repair,Truck Dealers,Used Car Dealers,Auto Dealers

Amery Ford Mercury Inc
(715) 268-7127
320 Keller Avenue South
Amery, WI
Services
AC and Heating Repair,Auto Dealers

Hanna Trailers Inc
(414) 762-7950
7575 S Howell Avenue
Oak Creek, WI
Services
Trailer Repair,Truck Parts,Auto Dealers,RV and Camper Dealers

L & R Motors
(920) 675-0525
1302 S Main St
Jefferson, WI

Data Provided by:
Larson Chevrolet
(715) 392-5111
1420 Ogden Avenue
Superior, WI
Services
Radiator Repair,Truck Auto Body,Tune up Repair,Auto Dealers

Dodgeland of Wisconsin
(414) 427-2000
6319 S 108th Street
Franklin, WI
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

5 Corners GMC Sales and Service
(262) 375-1200
1266 Washington Avenue
Cedarburg, WI
Services
Alignment Repair,Radiator Repair,Tune up Repair,Van Dealers,Truck Dealers,Auto Dealers

Timber Ford and Mercury
(715) 634-2829
16826 W US Highway 63
Hayward, WI
Services
Radiator Repair,Tune up Repair,Auto Dealers

Data Provided by:

Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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