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Car Pricing Secrets Villa Park IL

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

AutoMercado Elmhurst IL
(888) 389-7506
650 West Grand Ave. Suite 303
Elmhurst, IL
9am - 5pm

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Lucky Motors Com
(630) 458-1200
754 W Annoreno Dr
Addison, IL

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Main Street Motor Group
(630) 971-0142
1030 Ogden Ave
Downers Grove, IL

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River Grove Auto Sales
(847) 455-5300
2230 N Mannheim Rd
Melrose Park, IL

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Glendale Kia
(630) 469-6100
485 E North Ave
Glendale Heights, IL

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Ed Napleton Oldsmobile
(630) 782-5851
745 W Lake St
Elmhurst, IL

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Northwest Car Sales
(630) 628-2277
360 W Laura Dr
Addison, IL

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Pugi of Chicagoland Mazda
(800) 946-3184
2020 W Ogden
Downers Grove, IL

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Lamborghini Chicago Inc
(630) 654-9000
209 E Ogden Ave
Westmont, IL

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Larry Roesch Volkswagen
(630) 860-0400
313 West Grand Avenue
Bensenville, IL
Car Makes

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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