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Car Pricing Secrets Sun Prairie WI

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Kayser Automotive Group
(608) 873-5621
1411 Us Highway 51
Stoughton, WI
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Don Miller Budget Auto Outlet
(608) 258-3526
854 E Washington Ave
Madison, WI

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All Star Great Cars
(608) 287-1961
1440 Martin St
Madison, WI

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Gross Motors
(715) 284-5425
404 E Division Street
Neillsville, WI
Services
Auto Glass Repair,Engine Repair,Paintless Dent Repair,Used Car Dealers,Auto Dealers

Timber Ford and Mercury
(715) 634-2829
16826 W US Highway 63
Hayward, WI
Services
Radiator Repair,Tune up Repair,Auto Dealers

Car Deals
(608) 628-9855
2957 Packers Ave
Madison, WI

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Campus Cars
(608) 255-9590
1337 Regent St
Madison, WI

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Ken Olson's Used Cars
(608) 423-3313
263 Rodney Rd
Cambridge, WI

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Gillis Motors
(715) 634-2651
316 E 1st Street
Hayward, WI
Services
Radiator Repair,Tune up Repair,Auto Dealers

Baraboo Motors Inc
(608) 356-3968
640 Us Highway 12
Baraboo, WI
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Used Car Dealers,Auto Dealers

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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