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Car Pricing Secrets Somerton AZ

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

taller el meño
(928) 202-5697
san luis mx
san luis rio colorado, OO
Hours
24

Martin Swanty Kia
(928) 718-1000
2610 E. Andy Devine Ave
Kingman, AZ

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Cooke Motor Cars
(480) 948-5466
11855 N Saguaro Blvd
Fountain Hills, AZ

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Lawley's Avondale Preown
(623) 932-9329
507 E Van Buren St
Avondale, AZ

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Zeus Auto & Truck
(602) 423-5892
4124 W Indian School Rd
Phoenix, AZ

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Berge Main Street Auto
(480) 969-4796
310 E Main St
Mesa, AZ

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Drive Today Auto Sales
(480) 615-0335
520 W Main St
Mesa, AZ

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Diamond Motors
(702) 477-0707
2122 Golf Links
Prescott, AZ
 
R Auto Sales
(602) 437-0219
2812 S 40th St
Phoenix, AZ

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Kachina Motors
(928) 445-3651
316 S Montezuma St
Prescott, AZ

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices — for the same car, at the same dealer, on the same day — depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" — the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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