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Car Pricing Secrets Somerset KY

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Tri City Motors
(606) 679-4775
2724 S Highway 27
Somerset, KY

Data Provided by:
DC Auto Sales
(606) 676-9940
5268 S Highway 27
Somerset, KY

Data Provided by:
Swope Toyota
(270) 765-2181
1100 N Dixie Highway
Elizabethtown, KY
Services
Truck Auto Body,Auto Dealers

Shepherd Suzuki
(859) 624-5500
290 Eastern Bypass
Richmond, KY
Services
Engine Repair,Radiator Repair,Tune up Repair,Used Car Dealers,Auto Dealers

Parker Ford Lincoln Mercury
(270) 753-5273
701 Main Street
Murray, KY
Services
Clutch Repair,Radiator Repair,SUV Repair,Tune up Repair,Truck Dealers,Auto Dealers

Don Marshall Choice
(606) 676-8282
1147 S Hwy 27
Somerset, KY

Data Provided by:
Wilson Motors
(270) 586-3245
208 North Main Street
Franklin, KY
Services
SUV Repair,Truck Service Station,Truck Dealers,Auto Dealers

Layne Brothers Ford Lincoln
(606) 478-1234
7223 Us Highway 23 South
Pikeville, KY
Services
Radiator Repair,Tune up Repair,Auto Dealers

Wilson Chevrolet Pontiac Buick
(270) 586-3245
208 N Main Street
Franklin, KY
Services
SUV Repair,Truck Dealers,Auto Dealers

Moore Ford Mercury Chrysler
(270) 298-4800
1201 S Main Street
Hartford, KY
Services
Radiator Repair,Tune up Repair,Auto Dealers

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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