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Car Pricing Secrets Salem OR

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Rich's Xtreme Auto
(503) 371-0017
505 Pine St NE
Salem, OR

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Delon Downtown Auto Ctr 745
(503) 370-7990
750 Commercial St Ne
Salem, OR

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Good Cars For People
(503) 581-6840
1488 Broadway St NE
Salem, OR

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Rino Recovery
(503) 315-2011
5875 Gaffin Rd SE
Salem, OR

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K & L Auto Sales
(503) 391-6309
2175 Fairgrounds Rd NE
Salem, OR

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Just A Good Car Lot
(503) 540-0009
1640 Capitol St NE
Salem, OR

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Power Auto Credit Dept
(503) 362-1273
3248 Market St NE
Salem, OR

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Hawthorne Auto Sales
(503) 485-2999
1477 Hawthorne Ave NE
Salem, OR

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Jessie & Sons
(503) 371-6899
1190 Capitol St Ne
Salem, OR

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Auto Sports Of Oregon
(503) 362-2277
1092 Broadway St NE
Salem, OR

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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