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Car Pricing Secrets Reno NV

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Jones West Ford
(775) 329-8800
3600 Kietzke Lane
Reno, NV
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,SUV Repair,Truck Auto Body,Tune up Repair,Used Car Dealers,Auto Dealers

Lithia Chrysler Jeep of Reno
(775) 323-3106
3223 Mill Street
Reno, NV
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Lithia Lincoln Mercury AUDI
(775) 355-6400
7175 S Virginia Street
Reno, NV
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Harry's Quality Cars Inc
(775) 827-2107
3055 Kietzke Ln
Reno, NV

Data Provided by:
Good Guys Auto Sales
(775) 329-1005
1835 Mill St
Reno, NV

Data Provided by:
Bill Pearce Courtesy Honda
(775) 789-7999
780 Kietzke Lane
Reno, NV
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,SUV Repair,Tune up Repair,Auto Dealers

Lithia Volkswagen of Reno
(775) 852-3300
7063 S Virginia Street
Reno, NV
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Ultra 2000 Manufacturing International Inc.
(626) 488-3227
350 S Center St Ste 500
Reno, NV

Data Provided by:
Diamond Motors & Pawn
(775) 356-8664
2233 Prater Way
Sparks, NV

Data Provided by:
Legend Auto Sales
(775) 324-3035
1130 Kietzke Ln
Reno, NV

Data Provided by:
Data Provided by:

Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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