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Car Pricing Secrets Portland OR

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Toyota of Gladstone
(503) 655-7100
19375 McLoughlin Boulevard
Gladstone, OR
Clutch Repair,Emissions Testing,Radiator Repair,Speedometer Repair,SUV Repair,Tune up Repair,Used Car Dealers,Auto Dealers

Grant Culver Cars
(503) 810-6602
15 SE 15th Ave
Portland, OR

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Falcon Auto Inc
(503) 235-7555
910 E Burnside St
Portland, OR

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(503) 235-9223
521 SE Madison St
Portland, OR

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Autobest Motors
(503) 473-8455
1315 NE Sandy Blvd
Portland, OR

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Tonkin Wilsonville Nissan
(503) 222-2277
26700 SW 95th Avenue
Wilsonville, OR
Clutch Repair,Fuel Injection Repair,Radiator Repair,SUV Repair,Tune up Repair,Van Dealers,Auto Dealers

Market Driven Automotive Group
(503) 233-9100
1005 SE Washington St
Portland, OR

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Rallitek Performance
(503) 309-8645
628 SE Mill St
Portland, OR

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Convention Center Auto Whol
(503) 232-3100
419 E Burnside St
Portland, OR

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West One Automotive Group
(503) 222-1335
2046 NW Irving St
Portland, OR

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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