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Car Pricing Secrets Parker CO

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Mercedes Benz of Littleton
(303) 738-7700
8070 S Broadway
Littleton, CO
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Schomp BMW
(303) 730-1300
1190 Plum Valley Lane
Littleton, CO
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Burt Chevrolet in Parker
(800) 726-2192
19201 Lincoln Avenue
Parker, CO

Data Provided by:
BURT AUTOMOTIVE NETWORK - FORD ON LINCOLN
(720) 851-3131
19185 E. Lincoln Ave
Parker, CO
 
Rocky Mountain Auto Brokerage
(303) 805-4883
19555 E Parker Square Dr Ste 207
Parker, CO

Data Provided by:
Suss PontiacGMC
(303) 751-3400
1301 South Havana Street
Aurora, CO
Services
Auto Repair,Van Dealers,Auto Dealers

BURT AUTOMOTIVE NETWORK - CHEVROLET ON LINCOLN
(720) 851-3300
18901 E. Lincoln Ave
Parker, CO
 
Masters Collection
(303) 841-5377
10672 S Parker Rd
Parker, CO

Data Provided by:
BURT AUTOMOTIVE NETWORK - DODGE CHRYSLER JEEP IN PARKER
(720) 851-3500
9900 Twenty Mile Road
Parker, CO
 
Boss Motors
(303) 457-5100
9999 E Geddes Ave
Englewood, CO

Data Provided by:
Data Provided by:

Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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