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Car Pricing Secrets Omaha NE

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Elmwood Auto Sales & Ski
(402) 561-8630
5923 Leavenworth St
Omaha, NE

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Happy Jack's Auto Sales
(402) 561-6588
4654 Leavenworth St
Omaha, NE

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Mini Of Omaha
(402) 393-9700
716 N 102nd St
Omaha, NE

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Auto World
(402) 393-3325
337 S 72ND St
Omaha, NE

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Catholic Charities
(402) 898-2277
6030 Arbor St
Omaha, NE

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Heritage Auto Sales
(402) 551-1779
5115 Ctr St
Omaha, NE

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Wolfson Used Cars
(402) 558-3233
1308 N Saddle Creek Rd
Omaha, NE

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Dan D Auto & Ski
(402) 556-1282
4669 Leavenworth St
Omaha, NE

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Dealin Dj's Car & Truck Sales
(402) 553-7729
6002 Ctr St
Omaha, NE

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Sonny Gerber Auto Sales
(402) 556-4086
4519 Cuming St
Omaha, NE

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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