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Car Pricing Secrets Norman OK

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Wheels Of Norman Ltd
(405) 364-1401
2500 W Main St
Norman, OK

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Car Search
(405) 321-5544
5797 York Dr
Norman, OK

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Pickup Shop
(405) 321-9539
1102 N Flood Ave
Norman, OK

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Reliable Motors
(405) 912-5000
9201 S Shields Blvd
Oklahoma City, OK

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Western Auto Connection
(405) 636-4770
2320 S Robinson Ave
Oklahoma City, OK

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Twin Peaks Auto Sales
(405) 329-2531
2000 W Main St
Norman, OK

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Lindsey Street Motors
(405) 364-1800
1122 24th Ave SW
Norman, OK

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Carl Cape Auto Sales
(405) 366-7700
1019 N Flood Ave
Norman, OK

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Guaranteed Auto Credit
(405) 820-2008
208 sw 74th street
Oklahoma City, OK
 
Imperial Motors
(405) 632-5767
2813 S Walker Ave
Oklahoma City, OK

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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