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Car Pricing Secrets Lincoln NE

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

J & J Off Road Motors
(402) 476-3111
1410 N 27TH St
Lincoln, NE

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Westphal Motors Inc
(402) 474-9378
2019 P St
Lincoln, NE

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Cornhusker Motors
(402) 435-5415
2223 P St
Lincoln, NE

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Val's Budget Cars
(402) 475-0644
2300 Q St
Lincoln, NE

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Lancaster Auto Sales
(402) 464-2505
2505 N 33RD St
Lincoln, NE

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Wally's Used Cars Inc
(402) 474-4809
2323 P St
Lincoln, NE

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A & B Auto Sales
(402) 435-6444
2701 R St
Lincoln, NE

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A & A Auto
(402) 476-2999
2214 Q St
Lincoln, NE

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Ambition Motors
(402) 742-0053
300 O St
Lincoln, NE

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Siemer Auto Ctr
(402) 438-8877
2745 O St
Lincoln, NE

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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