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Car Pricing Secrets Lancaster SC

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Lancaster Chevrolet & Cadillac
(803) 286-6645
1616 Charlotte Hwy
Lancaster, SC

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C & O Sales
(803) 285-9861
1653 Great Falls Rd
Lancaster, SC

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Jorge Auto Sales
(704) 283-9000
402 E Jefferson St
Monroe, NC

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Coliseum Motors
(843) 552-7773
4991 Dorchester Rd
North Charleston, SC

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Jim Moore Cadillac Inc
(803) 779-3822
2222 Main St
Columbia, SC

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Rucker Cars
(803) 283-6332
1746 Flat Creek Rd
Lancaster, SC

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Starmount Motors Llc
(803) 285-9565
1226 Great Falls Rd
Lancaster, SC

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Sav-On Cars Inc
(843) 824-1363
128 College Park Rd
Ladson, SC

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Clover Auto Sales
(803) 222-2226
809 N Main St
Clover, SC

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Auto Image Inc
(803) 227-3660
4967 Two Notch Rd
Columbia, SC

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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