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Car Pricing Secrets Iowa City IA

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Kelly's Auto Ctr
(319) 337-0500
510 S Riverside Dr
Iowa City, IA

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All Iowa Auto
(319) 354-0081
605 Highway 1 W
Iowa City, IA

Data Provided by:
Glendenning Motor CO Inc Sales Service Parts Department
(641) 464-3216
204 S Taylor
Mount Ayr, IA
Services
SUV Repair,Auto Dealers

Fischer Chevrolet and Implement
(641) 756-3511
113 E Main Avenue
Rockford, IA
Services
Truck Service Station,Auto Dealers

Keast Auto Center
(712) 755-2116
2101 23rd Street
Harlan, IA
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Deal Connect
(319) 330-8681
1017 N Summit St
Iowa City , IA
 
Mercedes Benz Chezik Sayers
(319) 358-2122
2331 Mormon Trek Blvd
Iowa City, IA

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All American Auto Center LLC
(319) 653-7266
1738 E Washington St
Washington, IA
Services
AC and Heating Repair,Alignment Repair,Auto Body Repair,Clutch Repair,Engine Repair,Radiator Repair,SUV Repair,Truck Auto Body,Tune up Repair,Used Cars Dealers,Auto Dealers

Lujacks Northpark Auto Plaza
(563) 386-1511
3700 N Harrison Street
Davenport, IA
Services
Car Detailing,Clutch Repair,Interior Cleaning,Interior Repair,Auto Dealers

Dale Howard
(641) 648-4691
600 Brooks Road
Iowa Falls, IA
Services
SUV Repair,Auto Dealers

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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