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Car Pricing Secrets Iowa City IA

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Deal Connect
(319) 330-8681
1017 N Summit St
Iowa City , IA
Kelly's Auto Ctr
(319) 337-0500
510 S Riverside Dr
Iowa City, IA

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Fischer Chevrolet and Implement
(641) 756-3511
113 E Main Avenue
Rockford, IA
Truck Service Station,Auto Dealers

Witham Auto Center
(319) 234-4200
2033 Laporte Road
Waterloo, IA
Clutch Repair,Truck Auto Body,Truck Dealers,Used Cars Dealers,Auto Dealers

Leading Edge Ford
(641) 732-5551
1326 Main Street
Osage, IA
Fuel Injection Repair,Radiator Repair,Tune up Repair,Used Cars Dealers,Auto Dealers

All Iowa Auto
(319) 354-0081
605 Highway 1 W
Iowa City, IA

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Mercedes Benz Chezik Sayers
(319) 358-2122
2331 Mormon Trek Blvd
Iowa City, IA

Data Provided by:
Keast Auto Center
(712) 755-2116
2101 23rd Street
Harlan, IA
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

Rydell Chevrolet
(319) 234-4601
1325 E San Marnan Drive
Waterloo, IA
AC and Heating Repair,Truck Auto Body,Used Cars Dealers,Auto Dealers

Krueger Auto and Truck Villa Inc
(319) 352-9000
2320 5th Avenue Northwest
Waverly, IA
Clutch Repair,Fuel Injection Repair,Radiator Repair,Trailer Repair,Tune up Repair,Auto Dealers

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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