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Car Pricing Secrets Des Moines IA

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

M & M Auto Brokers
(515) 282-0623
1338 21st St
Des Moines, IA

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Auto World
(515) 279-1931
2400 Euclid Ave
Des Moines, IA

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Car City Inc
(515) 278-4184
4550 Merle Hay Rd
Des Moines, IA

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Wholesale Auto Inc
(515) 285-9903
4400 SW 9th St
Des Moines, IA

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Baires Auto Sale
(515) 266-0034
1436 E 14th St
Des Moines, IA

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Stock Motors Inc
(515) 277-5000
1101 SW 63rd St
Des Moines, IA

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Auto Outlet
(515) 299-4741
2423 Euclid Ave
Des Moines, IA

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Integrity Automotive Group
(515) 277-0050
2500 Euclid Ave
Des Moines, IA
Car Makes
All
Hours
M-F 10 AM to 6 PM
Prices and/or Promotions
All

Platinum Motors
(515) 262-8003
1453 E 14th St
Des Moines, IA

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Rvr Car Co
(515) 285-8377
1026 Army Post Rd
Des Moines, IA

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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