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Car Pricing Secrets Comstock Park MI

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

23 Unlimited
(616) 243-0521
1037 Burton St SE
Grand Rapids, MI

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Cedar Car Co
(616) 696-0100
12771 Northland Dr
Cedar Springs, MI

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Grand Rapids auto auction
(616) 669-1050
2380 Port Sheldon Ct.
Jenison, MI
 
Delamar Car Co
(616) 530-9544
3949 S Division Ave
Grand Rapids, MI

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Motor Mall Of Grand Rapids
(616) 241-6200
830 28TH St SE
Grand Rapids, MI

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Car City Supercenter
(616) 249-2000
1515 28TH St SW
Wyoming, MI

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J D Byrider Auto Sales
(616) 241-5400
3462 Division Ave S
Wyoming, MI

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Niewiek Auto Sales Inc
(616) 455-7540
7063 Division Ave S
Grand Rapids, MI

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Messina Imports
(616) 241-6200
830 28TH St SE
Grand Rapids, MI

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A Lot Of Cars LLC
(616) 892-2277
5566 Lake Michigan Dr
Allendale, MI

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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