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Car Pricing Secrets Cocoa FL

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Mike Erdman Toyota Scion
(321) 453-1313
1545 E Merritt Island Causeway
Merritt Island, FL
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Van Dealers,Auto Dealers

Automaster
(321) 631-7688
875 N Cocoa Blvd
Cocoa, FL

Data Provided by:
Lathem Auto Sales
(321) 636-6633
3520 N Cocoa Blvd
Cocoa, FL

Data Provided by:
Pineda Bait And Tackle
(321) 254-2366
5800 N Wickham Rd
Melbourne, FL

Data Provided by:
TIKI MOTORS
(321) 215-1909
1721 CROTON RD MELBOURNE FL 32935
MELBOURNE , FL
Car Makes
ALL
Hours
10AM -7PM
Prices and/or Promotions
GREAT CASH DEALS

Mike Erdman Cadillac
(321) 453-2050
445 East Merritt Island Causeway
Merritt Island, FL
Services
Fuel Injection Repair,Radiator Repair,Auto Dealers

Qablawi Auto Sales
(321) 637-0900
1206 N Cocoa Blvd
Cocoa, FL

Data Provided by:
Ryans Auto List
(781) 588-2392
Harbor Pines Dr
Merritt Island, FL
Car Makes
All

Toyota of Melbourne
(888) 347-6794
24 N Harbor City Blvd
Melbourne, FL

Data Provided by:
Family Auto Mart
(321) 242-0328
1900 Aurora Rd
Melbourne, FL

Data Provided by:
Data Provided by:

Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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