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Car Pricing Secrets Chattanooga TN

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Best Motors
(423) 668-9980
221 W 20th St
Chattanooga, TN

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Harris Brothers Auto Mall
(706) 858-7777
2221 Battlefield Pkwy
Fort Oglethorpe, GA

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Fat Daddy's Auto Sales
(706) 657-8801
4790 Highway 136
Trenton, GA

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Russell Barnett Ford Mercury Cars Trucks Vans Hybrid Crossovers
(931) 967-2277
4055 Tullahoma Highway
Winchester, TN
Services
Clutch Repair,Radiator Repair,Retail Tire,SUV Repair,Tune up Repair,Van Dealers,Auto Dealers

Honda Shop
(931) 967-2219
2433 Decherd Boulevard
Winchester, TN
Services
Motorcycle Fabrication,Motorcycle Repair,Auto Dealers

Easy Auto
(423) 499-6399
5610 Ringgold Rd
East Ridge, TN

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Buff Salvage
(423) 238-3444
9422 Lee Hwy
Ooltewah, TN

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Landers Ford Lincoln Mercury of Memphis
(901) 854-3600
2082 West Poplar Avenue
Collierville, TN
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Truck Dealers,Used Car Dealers,Auto Dealers

Grayson Pontiac Jeep BMW
(865) 693-4550
8729 Kingston Pike
Knoxville, TN
Services
Radiator Repair,Tune up Repair,Auto Dealers

Landers Ford
(901) 854-3673
2082 W Poplar
Collierville, TN
Services
SUV Repair,Truck Auto Body,Auto Dealers

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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