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Car Pricing Secrets Brookfield WI

This is the inside story on car prices and how car dealers and manufacturers affect the price you pay. Read on to learn about invoice prices and negotiating sales price.

Dodgeland of Wisconsin
(414) 427-2000
6319 S 108th Street
Franklin, WI
Services
Clutch Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers

5 Corners GMC Sales and Service
(262) 375-1200
1266 Washington Avenue
Cedarburg, WI
Services
Alignment Repair,Radiator Repair,Tune up Repair,Van Dealers,Truck Dealers,Auto Dealers

Hall Mazda Milwaukee
(866) 633-2901
19809 W. Bluemound Road
Brookfield, WI
 
Hansen Brother Auto Sales
(414) 616-2277
7704 W Appleton Ave
Milwaukee, WI

Data Provided by:
New Deal Auto Sales
(414) 466-3033
9130 W Appleton Ave
Milwaukee, WI

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Hanna Trailers Inc
(414) 762-7950
7575 S Howell Avenue
Oak Creek, WI
Services
Trailer Repair,Truck Parts,Auto Dealers,RV and Camper Dealers

Newman Chevrolet Oldsmobile
(262) 377-3020
1181 Wauwatosa Rd
Cedarburg, WI
Services
Auto Body Repair,Auto Repair,Truck Dealers,Used Car Dealers,Auto Dealers

Hall Chevy Milwaukee
(866) 633-4117
11011 West North Avenue
Milwaukee, WI
 
Boucher Fleet Group
(262) 544-6565
1421 E Moreland Blvd
Waukesha, WI

Data Provided by:
Car King
(414) 453-9922
10124 W Greenfield Ave
Milwaukee, WI

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Car Pricing Secrets

In order to understand what price you might expect to pay for your next car, you must first understand how new car pricing really works. As you know, pricing is very important whether you lease or buy.

Different customers can pay widely different prices โ€” for the same car, at the same dealer, on the same day โ€” depending on each customer's knowledge of how car pricing works.

New car dealers expect most customers to negotiate price. Unfortunately, negotiating is not easy. Buying a new car is more like haggling for a donkey in Marrakech than buying a refrigerator at Sears.

Dealers are able to quickly spot customers who don't have the knowledge to negotiate well. Knowledge is key.

Let's take a look at how dealer pricing works.

Manufacturer's Suggested Retail Price
First, for new cars, automobile manufacturers decide the retail price that will be set on each model, each model variation ("trim"), and each option. Combined, these prices become the Manufacturer's Suggested Retail Price (MSRP). These prices can change from year to year for the same models, or can even change one or more times during a model year.

MSRP becomes the "sticker price" โ€” the price shown on the vehicle's attached window sticker. There will also be additional charges for transport and preparation ("destination charge"), and distributor/dealer installed options. These charges are not technically part of the MSRP, but are part of w...

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